As many of you know, I’ve been working on a book on mortgage marketing and communication for some time now. It’s finally finished (in Kindle format, anyway), and available for the enterprising and forward-thinking marketer.
Even Your Mother Won’t Call You Back is the first of four books; the second of which, How Not to Suck, is appearing in May, and the third, Seeing the Invisible Man, in October. All of them are generally about marketing and communications, though written through my perspective as a loan officer and branch manager. Feedback is that anyone in business can benefit from the advice, and I hope and believe you will find that to be true.
The book is an outgrowth of an article I wrote for the Scotsman Guide a couple of years ago. After a few dozen more articles about everything from work-life meshing to what a good business card should look like, for Scotsman, the Niche Report, and others, I’m happy to have a book out there to go with them. Sample chapters are available at the link above, too, so nothing to lose.
